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Category: Claim-Checking

Red light for Enel: even a song is an environmental slogan Claim-Checking, News
Red light for Enel: even a song is an environmental slogan

Red light for those selling energy from renewable sources using terms such as green, green or clean. Or images that promise protection for the environment

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Frosta rejected: his slogan is generic and unclear Claim-Checking, News
Frosta rejected: his slogan is generic and unclear

“100% natural”, “sustainable”, too many generic terms in commercials and on Frosta frozen food packages. Green claims directive would reject them

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You write “organic” on the label only if the product really is Claim-Checking, News
You write “organic” on the label only if the product really is

You may only write organic on the label if the product is certified organic. That’s what an EU regulation says and the green claims directive reiterates. Green light for those who really do it

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Zalando: goodbye to misleading green claims, two years before it becomes mandatory Claim-Checking, News
Zalando: goodbye to misleading green claims, two years before it becomes mandatory

German e-commerce company anticipates European directive and removes references to sustainability from its site

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No more “green,” “eco-friendly” or “sustainable” on labels and advertisement Claim-Checking, News
No more “green,” “eco-friendly” or “sustainable” on labels and advertisement

Directive 2024/825/EU, passed in 2024 and effective from September 2026, will require companies to be more correct and open in communicating their commitment to the environment. A long list of terms will be banned

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